Project Overview:
We are the digital marketing partner behind Fight Nation Championship, working alongside FNC's production team from the moment an event is announced all the way through fight night and beyond.
Our role covers everything from ticket and PPV sales strategy to full-scale video and photo production, ensuring every event gets the visibility and buzz it deserves across all channels.
Objectives:
- Build and execute a sales-driven digital strategy from event announcement through PPV
- Produce high-quality promotional graphics and video content for every stage of the campaign
- Capture and deliver complete fight week media coverage in real time
- Maintain a consistent, professional content flow across FNC's social media and YouTube channels
- Support event branding through jersey, apparel, and poster design
Scope of Work:
Our work with FNC spans the full event cycle:
- Event Announcement & Sales Strategy: Developing the digital marketing plan for ticket sales and PPV from the moment an event is confirmed.
- Promo Content Production: Traveling to arenas to shoot promotional videos, contributing to trailers and announcement videos, and working as an outsourced extension of the production team to create content for FNC's social channels.
- Pre-Event Design: Designing fight jerseys, apparel, and posters adapted for various promotional uses.
- Fight Week Coverage: Handling the heaviest workload of the campaign — photography, filming, and editing across press conferences, media day, the weigh-in, and fight day itself.
- Post-Production: Collecting all media from the event, cutting and preparing videos for YouTube, and editing the full library of fight week content.
- Publishing & Distribution: Scheduling and publishing all content, producing billboard creatives, subtitling videos, and managing premiere releases on FNC's YouTube channel.
